Every audit produces one graded report: an overall score out of 100 with a letter grade, four discipline scores, eight category scores (nine when redirect checks run), and a prioritized list of what to fix.
The overall grade
| Score | Grade | What it means |
|---|---|---|
| 97-100 | A+ | Excellent. Only minor refinements remain. |
| 90-96 | A | Excellent. Only minor refinements remain. |
| 80-89 | B | Good. A handful of priorities to address. |
| 70-79 | C | Fair. Several issues are holding the site back. |
| 60-69 | D | Needs work. Significant issues to fix. |
| 0-59 | F | Critical. Major issues are blocking search performance. |
The overall score is one number, and it's the least useful thing on the page. Use it to track movement between audits, not to decide what to do next.
The four disciplines
The audit scores eight categories — nine when redirect checks run — rolled up into the four parts of SEO people actually work on:
| Discipline | Built from |
|---|---|
| On-page | Titles & Meta, Content, Links |
| Technical | Crawling & Indexing, Canonicalization, Security, Structured Data, Redirects & Response Health |
| AI | GEO / AI Search |
| Off-page | Nothing. See below. |
Use the discipline scores to identify which areas need attention. Use the overall grade to track change between audits rather than as a target in itself.
Discipline scores are weighted by how many checks each category carries, so a category with four checks moves the discipline more than one carrying a single check. A plain average would let a one-check category swing the number as hard as everything else combined.
Note that Off-page shows as not measured. The audit doesn't measure backlinks today — that requires a paid backlink data subscription that isn't enabled. The report marks the discipline as not measured instead of estimating a score without data behind it.
Per-check scoring
Each check scores in proportion to how much of the site it affects. One page missing a canonical tag out of fifty doesn't score the same as fifty pages missing one, and fixing 49 of 50 problems moves the number. Earlier versions scored each check pass-or-fail, which meant a single affected URL collapsed a category to zero and fixing almost everything changed nothing.
The fix list
Recommendations are ordered by severity, Critical first. Each one names the category, the issue, the fix, and the affected URL where there's a specific one.
Where to start
To turn the report into a work list:
- Look at the four discipline scores, not the overall grade.
- Take the lowest one that's measured.
- Work its recommendations top down.
- Re-run the audit and compare. The report diffs against your previous audit of the same site, so you can see what actually moved.
Why is my score low?
A low overall score means many failed checks in the categories that carry the most weight. To find the cause, skip the number and read in this order:
- The four discipline scores — the lowest one is where the work is.
- That discipline's category grades — a D or F category names the problem area.
- The recommendations list — it's sorted by severity, worst first, so the top items are the Critical and High failures. (Each check's effect on the score also scales with how much of the site it affects — but the list order itself is severity.)
Note that the score only moves when a new audit completes. Fixing issues on your site doesn't re-score anything by itself — re-run the audit to measure the fix.
Limits and usage
- An audit you start in the app crawls up to 200 pages. Through the API or the MCP connector the ceiling is 500 pages, and scheduled re-audits crawl 100 pages. Larger sites are sampled.
- Each audit consumes 1 usage credit.
- The report is saved, so re-opening or sharing it later costs nothing.
If something isn't working
Scores swing hard between two runs. Check whether the number of crawled pages changed. Auditing 12 pages then 180 pages isn't a comparison.
A category shows a dash instead of a score. Nothing measurable was found for it on the pages crawled. That's not a zero, and it isn't counted against you.
What score do I need for an A?
- The bands are fixed: 97+ is A+, 90–96 A, 80–89 B, 70–79 C, 60–69 D, and below 60 is F.
Why did my score change when my site didn't?
Two honest reasons. Either the crawl covered a different number of pages — the report discloses thin crawls — or the scoring model was upgraded between runs, in which case the report refuses to show a score delta at all.
Why does Off-page show "not measured" instead of a score?
Because nothing in the audit measures backlinks — that needs a backlink data subscription that isn't enabled — and the report says "not measured" rather than inventing a number.
Does fixing an issue update my score automatically?
No. The report is a stored snapshot, so nothing re-scores until the next audit completes. Re-run it and the new report shows what moved — or schedule re-audits weekly or monthly.