Every term the product's reports and guides lean on, defined once. Guides link here the first time they use a term.
AI Overview — Google's AI-written answer box above the results. Being cited in it is the new "position zero".
AI Mode — Google's conversational search surface; answers cite sources like AI Overview does.
Backlink — a link from another site to yours; a vote of authority in ranking systems.
Blueprint — the product's name for the full strategy output a finished run produces for a site.
Cannibalization — two of your pages competing for one keyword, so neither ranks as well as one would.
Citation (AI) — your site named as a source inside an AI answer.
Citation (content) — an outbound link from your article to an authoritative source.
Crawl — fetching a site's pages to read them; what an audit does first.
Credit — the usage unit plans meter; audits and article generation consume them.
Difficulty — 0-100 estimate of how hard a keyword is to rank for, derived from what currently ranks.
GEO (Generative Engine Optimization) — earning presence in AI answers, the way SEO earns presence in classic results.
Grade — the A+ to F letter summarizing an audit's category scores.
Indexability — whether a search engine is allowed and able to include a page in its index.
Intent (I/C/T/N) — what a searcher wants: Informational, Commercial, Transactional, or Navigational.
Meta description — the page summary tag search engines may show under your title in results.
NAP — Name, Address, Phone; consistency between your site and your business profile matters for local rankings.
Position — where a page ranks in results; 1-10 is page one.
Rich results — search listings with extras (stars, FAQs, prices), earned via schema markup.
Schema markup / JSON-LD — machine-readable structured data on your pages describing what they contain.
SERP — the search engine results page.
Skyscraper — score-gated article generation: research the ranking pages, then draft and revise until the piece measures better.
Volume — average monthly searches for a keyword in a market.
Workspace — your account's container for team members and projects; billing is per workspace.
If a term is missing
A guide using a term that isn't listed here is a docs gap. Tell us through the feedback path on any page, and the term gets added.