The keyword map answers one question: which page targets which keyword. It discovers your site's pages, then assigns each confirmed keyword to the page best placed to rank for it — producing two views: your current sitemap with keywords mapped onto it, and a suggested sitemap showing the structure the keyword set actually wants, including pages you should create.
Every page gets its own primary keyword. The mapper deduplicates across the whole site, so two pages never share a primary and cannibalize each other.
Run the keyword map
Run it after confirming keywords and before commissioning content — it's the bridge between research and writing. The content manual → and on-page mapping → both follow its assignments.
To run the keyword map:
- Complete keyword confirmation in the analysis flow.
- Run the keyword map step. Progress streams as it maps the site in chunks.
- Review both sitemaps in the output sheet.
Read the two sitemaps
- Current sitemap: Each existing page with its assigned primary keyword and supporting keywords. A page with no good keyword match is a page with no search job — decide whether it deserves one.
- Suggested sitemap: The structure the keyword set calls for. New-page suggestions mean demand exists that no current page serves.
Limits and usage
- Page discovery reads your sitemap first, then homepage links, then ranking data — so JavaScript-rendered sites with no XML sitemap still map. As a last resort, you can paste page URLs manually.
- Mapping runs in chunks with per-chunk retry; a large site takes a couple of minutes.
- The map covers discovered pages. Orphan pages that nothing links to and no sitemap lists stay invisible.
If something isn't working
The map misses most of your pages. Your XML sitemap is missing or stale. Fix the sitemap (best), or rely on the fallbacks and paste the missing URLs manually.
A keyword landed on a strange page. Reassign it in the sheet — the map is a proposal. Chronic strange assignments usually mean the page's content doesn't say what the page is for.
The run stalls on a very large site. Chunks retry individually, so progress resumes. Rerunning after a failure is safe and reuses discovery.
Related guides
- Research keywords for your market
- Plan your sitemap on the canvas — turn the suggested structure into a designed one.
- Generate a content manual