A new account starts on the free trial by itself: your email is all it asks for. The trial runs for 7 days on the Base plan, needs no card and costs nothing. It is also a card of its own on the plan screen, beside Base and Agency, for a workspace that has not had one. The paid plan cards beside it bill on the day you choose them.
What the trial gives you
The trial carries 20 credits, enough to write a few articles and run a Super Page on a real site. Credits work exactly as they do on a paid plan, and the first strategy run for a website is included on top of them. The trial also unlocks your full strategy: every keyword and page, not only the preview. See plans and credits for what each run costs.
Start one
If you signed up in the strategy wizard, the trial is already running. It started when you entered your email, and your balance shows the trial credits in the header chip.
To start it from the plan screen instead:
- Open the plan screen: select Start your 7-day free trial on a locked part of your project, or Upgrade beside the credit balance in the header.
- Select the Free trial card, then Start 7-day free trial.
- Confirm in Stripe's checkout. No card is asked for.
- Come back to the app. Your balance shows the trial credits in the header chip.
What happens on day 8
With no card on file, the trial ends and the workspace has no plan. Your work stays in the workspace. The app greys out behind a plan screen that shows what you built and the plans. Choose a plan to keep going, or select View my reports to read your saved work; a banner at the bottom of the page opens the plans again. New audits and articles wait for a plan.
If you added a card during the trial, Base starts on day 8 at its monthly price, and the wallet is topped to the plan's monthly allowance of 250 credits. Any trial credits left at that point are replaced by the new period's allowance rather than added to it.
Choose a plan during the trial
Open Settings, then Plan & credits, then Plan. The trial shows as Free trial, and no paid plan is marked as your current one. Every plan card says what it costs once the trial ends.
- To use a promo code, select Have a promo code? above the plans and apply it. Each plan it covers shows the lower price.
- Select Keep Base after the trial, or Choose on another plan.
- Stripe asks for a card. Nothing is charged during the trial.
The plan you chose starts on day 8, with the code applied. Choosing again before then replaces it.
Cancel before it converts
Open Settings, then Plan & credits, and select Manage billing to reach Stripe's customer portal. Cancel there. Cancelling before day 8 means no plan invoice. The trial keeps working until its last day, and the work already produced stays in your workspace. Full detail is in cancel your subscription.
One trial per workspace
Each workspace gets one trial. Once it has had one, the plan screen shows the paid plans only. A card that was already used for a trial in another workspace opens the next trial with no trial credits.
Accounts that existed before this
Workspaces created before 2026-09-17 were not asked for a plan and run on free preview credits. Those wind down: at most 100 credits a month from 2026-10-01, and 25 a month from 2026-11-01. Your current balance is untouched by that change, and Plan & credits states the next step down. Choosing a plan replaces the preview allowance with the plan's own.
If something isn't working
There is no Free trial card. The workspace has already had its trial, or it is already on a plan. Pick a plan instead.
The trial started but the balance reads 0. The card on file has had a trial before, so no trial credits were granted. The plan's allowance still arrives on day 8.
You paid and the plan still reads as unset. Stripe's confirmation reaches the app through a webhook that can lag checkout by a minute. Reload Settings, then Plan & credits, once.
Related guides
For what shipped recently, see the changelog.