Give SearchBlueprint your website and it works out what your business does, who you compete with, and which keywords you should be targeting. Then it audits your site against all of that and grades it A+ to F.
You don't need to know your keywords beforehand. Working them out is part of what your first run does.
Run through setup
Setup is seven screens and takes about three minutes. We pre-fill each one from your site, so you confirm rather than type.
To create your first blueprint:
- Your website. Paste your domain on the start page. You don't need an account to begin. Use the live public site, because we read it to draft everything below.
- Your business. Confirm the market you sell into, the description we drew from your homepage, and who you serve. The market decides which country's search data every number comes from; the description decides which keywords count as relevant.
- What you sell. Two lists: your offerings, and the things you don't offer. The second one stops us planning content for work you turn away.
- How this works. An explainer with nothing to fill in. Competitor discovery finishes running behind it.
- Your competitors. We find who actually ranks for the searches your business should win, which is often not who you think you compete with, and show where you stand against them. Edit the list or accept it.
- Your quick wins. A fast first pass at the terms you could win now, checked against real search volume and difficulty. It's a preview; the strategy comes after the analysis.
- Create your account. The only gate in the flow, and the analysis starts the moment you pass it.
Each screen is explained in detail in what the setup wizard is asking for.
The analysis takes three to five minutes. You can leave the page: it keeps running and your results are saved. After it finishes, you'll pick your keywords, pick your AI-search prompts, and confirm your keyword map. See building your strategy.
Read your results
You'll land on a graded report: a score out of 100, four discipline scores, eight category scores (nine when redirect checks run), and a prioritised fix list. Start with Read your audit report, which explains what to do with each part.
What to do next
- Fix things: Work the recommendation list from the top.
- Go deeper: Deep audits go past the checklist.
- Write: Your keyword map feeds article generation.
- Share it: Client-facing sites can get a read-only report link with no login.
- Measure it: Connect Google on the website's Website Performance page to read its visits and search clicks, and re-audit on a schedule.
Limits and usage
- An audit you start in the app crawls up to 200 pages. Through the API or the MCP connector the ceiling is 500 pages, and scheduled re-audits crawl 100 pages.
- Each audit uses 1 usage credit.
- You can use the wizard without an account right up until the audit starts, which is where the expensive work begins.
If something isn't working
The business description is wrong. Go back and correct it in step 2 rather than pressing on. It drives keyword selection, competitor discovery, and every generated article.
No competitors, or absurd ones. Usually the market in step 2 is wrong, or the business description is too generic to search on.
The audit doesn't finish. See Audit failed, timed out, or came back empty.
Related guides
- The setup wizard
- Building your strategy: what happens after setup
- Read your audit report
- Plans & credits
For what shipped recently, see the changelog.