Each website can carry a knowledge base: the facts about the business that generated articles must get right. Prices, service areas, what you do and don't offer, founder names, the phrasing you use for your own products. The writer reads it on every run for that domain, alongside the business context it already builds from your audits.
Without it, the writer knows what your site says publicly. With it, the writer also knows what you told it directly — which wins when the two disagree.
When to fill it in
Fill it in before you generate the first articles for a client. It's the difference between an article that says "contact us for pricing" and one that quotes the real starting price — and between generic copy and copy that sounds informed.
Add knowledge for a website
To add knowledge for a website:
- In
Generate, pick the website. The knowledge panel for that domain loads with it. - Write plain sentences — facts, not keywords. For example: "We serve the east side of Singapore only. Installation takes two visits. We do not repair brands we do not sell."
- Save. Articles you generate for that domain, standard or Skyscraper, use it from then on. Auto-written calendar articles do not read it yet.
How knowledge shows up
Knowledge shows up as accuracy, not as quoted blocks: generated drafts stop hedging on facts the knowledge base answers. If a draft contradicts a saved fact, that's a bug worth reporting — the knowledge base is injected into every generation for the domain.
Limits and usage
- Knowledge is per-website. Ten client sites means ten knowledge bases — which is the point: facts never bleed between clients.
- It supplements, never replaces, the crawled business context from audits. A domain with no audits still benefits from knowledge, but the writer has less to anchor page and link choices on.
- Keep it to facts. Style instructions live in the article settings, not here.
If something isn't working
The panel is empty for a domain you filled in before. Check you have the right website selected — knowledge is keyed to the domain. www.example.com and example.com are the same site, but two different text entries wouldn't be. Use the same site entry every time.
A fact changed and old articles still carry the old fact. Knowledge applies at generation time. Update the knowledge base for future runs, and use the content refresher → to update published pages.