Squarespace gives every page three titles: the SEO title for search results and browser tabs, the page title, and the navigation title for your menu. Your On-Page Mapping's meta title goes in the SEO title. When a page has none, Squarespace uses the page title instead. Here's where each change goes.
Make these changes on a computer. The Squarespace app doesn't show a page's SEO settings.
Change a page's SEO title and description
To change a page:
- Open the
Pagespanel. - Hover over the page and click the gear icon.
- Click the
SEOtab. - Paste the new meta title into
SEO Title. - Paste the new description into
SEO Description. - Click
Save.
SEO titles have a 100-character limit, and Squarespace suggests 70 or fewer. Descriptions can run to 400 characters, but search engines cut them off around 160.
From Squarespace: Editing page titles and Adding SEO descriptions
Change the homepage
The homepage has no SEO title or SEO description of its own. Its description is the SEO site description: open the SEO/AI Visibility panel, click SEO Settings, and edit SEO site description under the Home tab of Search Appearance. The same screen holds the title format for the homepage, pages and collection items. On version 7.0, use the SEO appearance panel.
From Squarespace: Adding SEO descriptions and SEO title formats
Change a blog post or product
To change a blog post, open the blog page, hover over the post in the side panel, click ..., then Settings. The SEO tab holds the SEO title and SEO description. Click Save.
To change a product, open the store page, click All, and double-click the product. Click Marketing, then Edit under SEO and URL, where the product's URL, SEO title and SEO description sit. Click Apply.
Without an SEO description, search engines use a post's excerpt or a product's description.
From Squarespace: Add, edit and publish blog posts and Add products to your store
Change the H1
Select the text you want as the page's main heading and choose Heading 1 from the Format dropdown in the text toolbar; Squarespace puts h1 tags around it in the page's code. On version 7.1, a blog post's title and a product's title are already the h1 on their own pages, so change the title itself.
From Squarespace: Formatting text and Heading tags and Squarespace
Change the URL
Change a page's address in the URL slug field of its page settings (the gear icon), then click Save. For a 7.1 blog post, use the Post URL field on the Content tab of the post's settings. Squarespace won't send anyone from the old address to the new one, so old links and saved bookmarks land on a 404 until you add a redirect:
- Open the
Developer toolspanel. - Click
URL mappings. - Add a line such as
/old-url -> /new-url 301. - Click
Save.
From Squarespace: URL slugs and URL mappings
Add image alt text
Open the page, click Edit, click the image block, then click its pencil icon. On the Content tab, type into Image alt text. It saves by itself. A product image without alt text uses the product name.
From Squarespace: Adding alt text to images
Hide a page from search
Open the page's settings with the gear icon, click the SEO tab, and switch on Hide page from search results. It also takes the page out of your sitemap. Homepages and single blog posts or products don't have this switch.
From Squarespace: Hiding your site from search results
Check it worked
The SEO tab shows a Search Results Preview. After you save, run the live page through the free Meta tag checker to see the title, description, H1 and robots tag it serves now. When the change is live, tick Mark done on the page's row in On-Page Mapping.
Limits and usage
- Page slugs run 3 to 250 characters; blog post, event and product slugs 3 to 200.
- URL mappings hold about 2,500 redirect lines.