Webflow keeps each page's title tag and meta description in that page's own settings. Webflow has no site-wide default, so you set them page by page. Here's where each change from your On-Page Mapping goes.
Every change below goes live only when you publish your site.
Before you begin
Adding SEO settings needs a paid Site plan, or a site in a Workspace with a paid Workspace plan. Any role except Reviewer can edit them.
Change a page's title and meta description
To change a static page:
- In the Designer, open the
Pagespanel. - Hover over the page and click the
Page settingsicon. - Under
SEO settings, paste the new meta title intoTitle tag. - Paste the new description into
Meta description. - Publish your site.
Webflow advises keeping the title under 60 characters. Descriptions have no limit, but search engines cut long ones short.
From Webflow: Add SEO title and meta description
Change a Collection page
A Collection template page (blog posts, products, team members) sets one pattern for every item. Open the template's Page settings > SEO settings and click Add field to pull a Collection field into the title or description. To use your mapping's wording for each item, bind a text field in the Collection that holds it.
From Webflow: Add SEO title and meta description
Change the H1
The H1 is a Heading element on the canvas. To change its level:
- Select the heading on the canvas.
- Open the
Settingspanel (pressD). - Press the
H1heading type.
Webflow recommends one H1 per page that says what the page is for.
From Webflow: Intro to the Audit panel and Use descriptive, sequential headings
Change the URL
Change a static page's URL in the Slug field of its Page settings. Webflow page URLs use lowercase letters (a-z) and numbers (0-9). Tick Permanently redirect the old URL to this new one as you save, and Webflow adds a 301 redirect for you.
To add a redirect by hand, go to Site settings > Publishing > 301 redirects, enter the Old path and the Redirect to path, click Add redirect path, then publish.
From Webflow: Page URLs and Set up redirects
Add image alt text
To set alt text once for every place an image appears:
- Open the
Assetspanel (pressJ). - Hover over the image and click the settings cog.
- Write a description in the
Descriptivefield.
To override it for one use of the image, select the image on the canvas, click the cog, and set the Alt text dropdown to Custom description.
From Webflow: Include alt text on images
Hide a page from search
To keep a page out of search results:
- Open the page's
Page settings>SEO settings. - Turn
Sitemap indexingoff. - Publish your site.
The switch adds a noindex robots tag to the page. It only works when your site's auto-generated sitemap is on. CMS items have their own Sitemap Indexing switch under Item details, on paid Site plans.
From Webflow: Disable search engine indexing
Check it worked
Run the published page through the free Meta tag checker. It shows the title, description, H1 and robots tag the page serves now. Webflow's Audit panel, in the left toolbar, also lists pages still missing a title, description or alt text. When the change is live, tick Mark done on the page's row in On-Page Mapping.
Limits and usage
- 301 redirects need a paid Site plan or a paid Workspace plan.
- Utility pages, such as the 404 page, keep fixed slugs.
- The
Auditpanel doesn't check alt text on images inside components, lightboxes or the CMS.