SEO Academy
Learn SEO and AI search, one action at a time
Read a lesson in about 5 minutes, then take its one step on your own site. Free, no signup.
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111 lessons. Progress saves in this browser.
Track 1, 32 lessons, about 162 min
SEO + AI Search
Founders, marketers and small teams who want traffic from Google and AI answers without hiring an agency.
- Chapter 14 lessons, 21 min
How Google and AI search decide who shows up
The mechanics behind every ranking and every AI citation, in plain language. Read this first and the rest of the academy makes sense. - Chapter 24 lessons, 20 min
Find the searches worth winning
Stop guessing what to write. Find the searches with real demand and real intent, and decide which page each one deserves. - Chapter 34 lessons, 20 min
Build a site Google can read
Structure, internal links, sitemaps and speed decide how much of your site Google ever sees. Get the plumbing right before you write more. - Chapter 44 lessons, 20 min
Write pages that rank and get cited
Content that answers the search, earns the click, and gets quoted by AI. Structure first, words second. - Chapter 54 lessons, 20 min
Get cited by ChatGPT, Gemini and AI Overviews
AI assistants name a handful of sources per answer. This chapter is how to be one of them, and how to measure whether you are. - Chapter 63 lessons, 15 min
Earn links and trust
Links still matter, brand mentions matter more than they used to, and both are earned the same way: by being worth citing. - Chapter 73 lessons, 16 min
Know your numbers
Read the data without fooling yourself. What Search Console and analytics can and cannot tell you, and how to report honestly. - Chapter 83 lessons, 15 min
Run SEO with Claude on your live data
Connect an AI assistant to your real search data and get audits, quick wins and reporting on demand instead of on retainer. - Chapter 93 lessons, 15 min
The 90-day plan
Foundations first, then a content engine, then authority and AI proof. A phased plan that compounds instead of scattering effort.
Track 2, 30 lessons, about 150 min
Local SEO
Owners and marketers of businesses tied to a place: clinics, trades, restaurants, service-area businesses, agencies with local clients.
- Chapter 13 lessons, 15 min
Win the customer searching near you
Why the business down the road ranks and you don't: the rules of the map pack, local organic results and AI recommendations. - Chapter 24 lessons, 20 min
Your Google Business Profile, done properly
The single biggest local lever. Most profiles are half-finished; a complete, accurate, active one is the fastest win in local SEO. - Chapter 33 lessons, 15 min
Target the searches that bring customers
Find the 'near me' and city searches your customers actually type, and point each one at the right page. - Chapter 44 lessons, 20 min
Build pages that rank in every town you serve
Location and service pages done right rank everywhere you work. Done wrong they read as spam. Here is the line. - Chapter 53 lessons, 15 min
Turn reviews into rankings and customers
Reviews rank you, convert visitors, and tell AI assistants you're the safe choice. A system beats hoping. - Chapter 63 lessons, 15 min
Send Google the local signals it wants
Consistent business details across the web, local schema, and a site that loads fast on a phone in a car park. - Chapter 73 lessons, 15 min
Get named when someone asks AI for the best nearby
How ChatGPT, Gemini and Perplexity pick local businesses, and how to be the one they name. - Chapter 82 lessons, 10 min
Earn the local links that lift you
One relevant local link beats ten random ones. Press, sponsorships and partners that lift you on Google and in AI. - Chapter 92 lessons, 10 min
Run local SEO across multiple locations
Multiple branches or service areas change the game: one profile per location, a real page for each, and a brand that stays consistent. - Chapter 103 lessons, 15 min
Prove it, then own your market
Track the calls, directions and clicks local search earns you, find the quick wins, and follow a 90-day plan.
Track 3, 27 lessons, about 137 min
E-commerce SEO
Store owners and marketers on Shopify, WooCommerce, BigCommerce or anything else, who want buyers from search and AI shopping answers.
- Chapter 13 lessons, 15 min
Make Google and AI send you buyers
How stores actually get found, why yours isn't, and which page should catch which search. - Chapter 23 lessons, 15 min
Target the keywords that turn into sales
Find the searches with buying intent, and decide which collections are worth creating. - Chapter 33 lessons, 15 min
Turn every page into a traffic and sales machine
Structure and internal links decide how much of your store Google ever sees. Feed every money page. - Chapter 44 lessons, 20 min
Turn product pages into your best salesperson
Titles, descriptions, schema and images that rank and convert, without the duplicate content everyone ships. - Chapter 53 lessons, 15 min
Make your blog bring buyers, not just readers
Content that leads to a cart, not a bounce. Buying guides, comparisons and FAQs that feed Google and AI. - Chapter 63 lessons, 15 min
Reclaim the traffic your platform is costing you
Platform defaults quietly leak rankings: duplicate URLs, slow themes, bad canonicals. Take back control. - Chapter 74 lessons, 20 min
Get your products picked by Shopping and by AI
Your product feed is an SEO channel and your products can be recommended inside AI answers. Set both up deliberately. - Chapter 82 lessons, 10 min
See how much money search makes you
Track the visits and revenue Google and AI send, and run a fast audit that finds what to fix first. - Chapter 92 lessons, 12 min
Build a store that ranks itself in 90 days
Quick wins first, then the content that feeds money pages, then the authority and AI proof that compounds.
Track 4, 22 lessons, about 107 min
Agency SEO
Agency owners, account managers and freelancers running SEO for clients who need repeatable delivery and honest reporting.
- Chapter 13 lessons, 15 min
Build an SEO service you can deliver every month
Productise, scope and price SEO so every client gets the same process and you stop rebuilding it from scratch. - Chapter 23 lessons, 16 min
Audits that sell and fixes that land
The audit is your best sales tool and your first deliverable. Make it honest, prioritised and readable. - Chapter 33 lessons, 12 min
Strategy you can run across every client
One keyword and content process per client type, so strategy is a checklist, not a blank page. - Chapter 43 lessons, 15 min
Produce content at scale without dropping the bar
A pipeline from brief to published page, with quality gates so volume never becomes slop. - Chapter 53 lessons, 16 min
Reports clients read and forward
One page, honest numbers, movement explained. The report is the product the client remembers. - Chapter 63 lessons, 13 min
Keep clients for years, not quarters
A review cadence, a plan for the bad months, and upsells that genuinely help. - Chapter 72 lessons, 10 min
Do the work of a bigger team with AI
Where AI speeds up agency work, where it breaks it, and how to connect an assistant to live client data. - Chapter 82 lessons, 10 min
From five clients to fifty
The playbook for your first five accounts, and what has to change to run fifty without the wheels coming off.
Questions people ask before they start
Do I need an account to read the lessons?
No. All 111 lessons are public pages: no signup, no email, no paywall, and no lesson held back for a paid plan.
Which track should I start with?
SEO and AI Search. It holds the mechanics the other three assume, and each of them refers back to it rather than repeating it. If you already know how crawling, indexing and search intent work, open the track that matches the site in front of you.
What does carrying an action mean?
Every lesson carries a Do this now block: one step to take on your own site. All 111 carry exactly one, 102 name a free tool, and 101 link it from inside the block.
What happens to the lessons I mark as read?
They are written to that browser's local storage and nowhere else. Nothing reaches a server, so progress follows the browser rather than you: another device, a private window, or cleared site data each start again at zero, and we cannot restore it because we never held it.
Is any of this kept current?
Every lesson carries the date it was last reviewed, shown under its title, and the most recent review across the four tracks is 2026-10-12. Lessons explain the mechanism before the tactic for the same reason: a change in how Google or an assistant behaves then costs a paragraph rather than a rewrite.
How long is the whole thing?
111 lessons in 36 chapters, about 556 minutes of reading and roughly 121,000 words, counted from the lesson files at 220 words a minute.
Why is it free?
The lessons and the free tools are how most people find SearchBlueprint, and some of the people who read them go on to buy a paid plan. The curriculum does not change either way, and nothing in it is gated.
Take the lessons to your own site.
The lessons are free with no signup. SearchBlueprint, who publish them, sell SEO planning: a plan for your own site, with the page each search belongs on.
- Free first plan
- No credit card
- Keep your plan