Free content calendar template
Plan a month of posts in a ready-to-fill sheet
Copy it into Google Sheets or download the .xlsx: one row per post with its date, keyword and status, plus a filled-in month to copy from.
Opens in Excel, Google Sheets and Numbers. No sign-up.
Look inside before you download
You've set up a calendar before and stalled on the columns. These are decided: the date, the post, the search it's for, who owns it and where it links, as SearchBlueprint's content calendar exports them.
Download the .xlsx (13 KB)Tab 2 of 3
Content Plan
Your calendar, one row per article or page: the date, the title, the keyword, the questions it should answer, the pages it links to, the owner and a status. A past date on a row that isn't Done turns red.
- Deliverable
- Scheduled Date
- Title
- Status
- Primary Keyword
- Secondary Keywords
- AI Keywords
- Target AI Prompts
- Internal Links
- Link to Live Page
Copy this month into Google Sheets
You'd rather see a month filled in than read about columns. Here's one for a made-up physio clinic. Press Copy, paste it into a sheet, and every value lands in its own cell.
Example: a made-up physio clinic's October. The clinic, the people and the dates are invented.
| Deliverable | Scheduled Date | Title | Status | Primary Keyword | Secondary Keywords | AI Keywords | Target AI Prompts | Internal Links | Link to Live Page | Owner | Notes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Live - To Optimise | 2026-10-05 | Sports massage | Done | sports massage | sports massage for runners; deep tissue massage | is sports massage good before a race | Is a sports massage good before a race? | /book; /blog/sports-massage-before-a-race | /services/sports-massage | Priya | New title and H1 are live |
| Article to Write | 2026-10-07 | Sports massage before a race: how many days out? | For Review | sports massage before a race | massage before a marathon; pre-race massage | when to get a massage before a marathon | How many days before a marathon should I get a massage? | /services/sports-massage; /book | To Be Created | Sam | Draft is with Priya |
| New Page To Build | 2026-10-09 | Knee pain physio | In Progress | physio for knee pain | knee physiotherapy; runner's knee treatment | should I see a physio for knee pain | Should I see a physio or a GP for knee pain? | /services; /book | To Be Created | Priya | Photos from the clinic this week |
| Article to Write | 2026-10-14 | Runner's knee: five exercises to do at home | To Do | runner's knee exercises | knee strengthening exercises; patellofemoral pain | best exercises for runner's knee at home | What exercises help runner's knee? | /services/knee-pain-physio; /book | To Be Created | Sam | |
| Live - To Optimise | 2026-10-16 | Book an appointment | To Do | book a physio appointment | physio appointment online; same-day physio | can I book a physio without a referral | Do I need a referral to book a physio? | /services | /book | Priya | Add opening hours to the page |
| Article to Write | 2026-10-21 | Physio or chiropractor for back pain? | To Do | physio or chiropractor | physio vs chiropractor for back pain; lower back pain treatment | should I see a physio or a chiropractor for back pain | Is a physio or a chiropractor better for back pain? | /services/back-pain-physio; /book | To Be Created | Sam | |
| New Page To Build | 2026-10-23 | Back pain physio | To Do | physio for back pain | lower back pain physio; sciatica physio | how many physio sessions for lower back pain | How many physio sessions does lower back pain take? | /services; /book | To Be Created | Priya | |
| Article to Write | 2026-10-28 | How many physio sessions will I need? | To Do | how many physio sessions | physio treatment length; physio session cost | how many physio sessions do most people need | How many physio sessions do most people need? | /services; /book | To Be Created | Sam | Ask Priya for typical ranges |
Fill in your first month in four steps
You've posted three things in one day after a quiet fortnight. Pick dates you can keep, give each post one search, then work the calendar from the top.
- 1
Pick the days you can keep
Put a date on each row first. One post a week that goes out on time is a better start than three you keep moving.
- 2
Give each post one search
Write the title and the primary keyword. If two rows chase the same keyword, keep one, so your own posts don't compete.
- 3
Say what it is and where it links
Set Deliverable to a page to improve, a page to build or an article to write, then list the pages it should link to.
- 4
Work it from the top
Sort by Scheduled Date and move Status from To Do to Done. A past date on a row that isn't Done turns red.
On a paid plan
The content calendar is part of the paid plans
Content calendar
On a paid plan, your SearchBlueprint strategy lands on a content calendar: every article and page with its keyword and a date. Drag a post to another day, swap its keyword, or send your client a link to approve topics. Writing from the calendar opens in October.
Free tools that help
Each one runs in your browser with no account.
- Content idea generatorGet content ideas around a topic.
- Keyword suggestionsGenerate related and long-tail keyword ideas.
- Keyword intent checkerSort keywords into the 5-stage buying ladder, from emergency to informational.
- Keyword clustering toolCluster a keyword list into topic groups.
More free templates
Terms in this template
Where this fits in SearchBlueprint
Questions people ask
Is the content calendar template free?
Yes. It's a plain .xlsx with no sign-up in front of it, and the filled-in month on this page copies straight into a sheet.
Does it work in Google Sheets?
Yes. Paste the copied month straight into a sheet, or upload the .xlsx to Google Drive and open it with Google Sheets. The dropdowns and the red overdue rows come with the file.
Is it for social media posts too?
It's built for search: blog articles and website pages, each with the keyword it targets. For social posts, add a Channel column and leave the keyword columns blank.
Why does each row have a keyword?
Because a post nobody searches for rarely gets found. One primary keyword per row also stops two of your own posts from competing for the same search.
Can SearchBlueprint fill it in for me?
Yes, on a paid plan. Your strategy puts every article and page on SearchBlueprint's content calendar with its keyword and date, and exports the same columns as a Google Sheet.
Know which searches your next posts should target
Your free plan maps up to 15 of your pages, one keyword each.
- Free first plan
- No credit card
- Keep your plan